Alpha is addressing the broken state of loyalty and engagement in Web3 and beyond. Today, most point-based reward systems are siloed, closed-loop, and inflationary. Users earn valueless points they can’t use outside the issuing brand, and every new program starts from scratch. In Web3, it’s even worse: loyalty is often tied to speculative tokens, risky bridges, and fragmented ecosystems that kill user retention and make growth unsustainable. Alpha solves this by offering a tokenless, interoperable rewards layer where brands issue backed, spendable Alpha Points that work across chains, apps, and use cases; finally making loyalty liquid, scalable, and worth something.
