Upkept, Inc.

Upkept is a tech-enabled apparel repair service. The company built software that manages intake, pricing, workflow routing, and customer communication for garment repair at scale. The platform channels demand to skilled repair professionals who execute the physical work in Upkept's centralized Northwest Arkansas facility. Tech handles logistics; craft handles quality. Full-stack vertical integration means the company controls the entire operation end-to-end. Market timing is converging from multiple directions. California's SB 707 extended producer responsibility law takes effect in 2026, requiring brands to fund repair infrastructure or face compliance costs. Consumer demand for repair services is rising as sustainability moves from marketing to purchase behavior. Brand sustainability teams need measurable circularity programs with transparent data, not vague commitments. Upkept is building the infrastructure layer that captures all three tailwinds. Founder Robin Wallis Atkinson brings nine years of experience building repair workforce development programs through INTERFORM/Rhizome, providing deep operational expertise and industry credibility. Upkept closed a $105K oversubscribed friends-and-family round in February 2026 and is raising its Pre-Seed in summer 2026 to scale B2B brand partnerships and expand repair capacity.